In December 2014, Sanitelle brand won the People’s Trust Award “Brand No. 1 in Russia-2014” in the nomination “Antiseptics”, yet again confirming the high level of commitment and consumer confidence.
The voting took place from October 13 to October 26, 2014. Russian consumers were asked to choose their favorite brand by completing the forms placed in national publications and online resources. The organizing committee received over 200,000 completed forms. Voting took place in 50 categories which were carefully selected based on research of the consumer market. The form didn’t have answer choices, so the consumers had to enter the brand name. This made it possible to achieve maximum objectivity.
The Annual National Award “Brand No. 1 in Russia” has existed since 1998 and is one of the most important well-known brands and customer confidence assessment systems in the domestic market. Traditionally, Synovate Comcon became the partner of the research consumer market award.