On June 6, 2007, a unique event took place in the Cultural Center of the Main Administration for Service to the Diplomatic Corps under the Ministry of Foreign Affairs of the Russian Federation: a solemn prize-giving ceremony of the First national Prize “Health idea” awarded to marketing, advertising and PR professionals. All those who create beauty and health and promote healthy lifestyle gathered on that day. Bentus Laboratories’ brand Sanitelle® was declared the winner of two categories in the sub-nomination of cosmetics, hygiene products and products for medicinal use:
We thank all who participated in the development and implementation of elements of the brand’s advertising and informational campaign. As for the competition itself, we wish it further success and we wish the health idea to gain the national scope and to become the idea of life for all of us!