On Monday April 11, 2011 the award ceremony for the winners of “Brand of the Year. EFFIE 2010” took place. Bentus Laboratories became the prizewinner of this honorary annual award. “Brand of the Year” award reflects company leadership in its primary business area. This year Sanitelle® brand of Bentus Laboratories deserved the gold medal in the category “Products for Health. Personal Hygiene Products”.
“Brand of the Year” is Russian national award in brand creation which is part of international EFFIE system. “Brand of the Year. EFFIE” is the most important award in Russia in brand-building, and it is the only award holding the license of American Marketing Association (АМА).
The nomination in the area of efficient marketing communications within EFFIE system is conducted in 33 countries in the world. The selection criterion for EFFIE nomination is the effectiveness of the brand in specific country marketing environment.
OOO Bentus Laboratories is the founder holding the leading positions in the production of everyday and professional skin sanitizers in Russian market starting from 2003. Company’s products are widely available on the territory of the Russian Federation and may be purchased at supermarkets, drug stores and gas stations. The client base of Bentus Laboratories includes general health institutions as well as large state and private establishments.
Company’s main activities are focused on the development, the production and the distribution of the innovative means of personal hygienic protection of the 5th generation. The production facilities are located in Moscow. The facilities have advanced equipment which was produced in compliance with GMP requirements. In 2009 company received International Certificate of Quality ISO 13485:2003. Company’s products (gel Sanitelle®) comply with European requirements of EN 1040:2005 and EN 1275:2005.
Simonian & Associates Consulting Inc. is responsible for the marketing and the development issues of OOO Bentus Laboratories.